Retailers live in a world of high demands and customer expectations. In order for brands to stay relevant in the market place, they need to constantly evolve and adapt to the challenges they face. With the e-commerce boom and rise of the “digital generation”, 2019 has its own set of unique challenges. Here are the top challenges retailers face in 2019.
The 2018 holiday season was one for the record books. According to Mastercard Spending Pulse, brick-and-mortar spending increased 5% over 2017 reaching $850 billion in sales. Online shopping grew 19.1 percent over 2017 with Adobe Analytics reporting that US shoppers spent a whopping $110.5 billion between November 1 and December 19.