In today’s world, consumers expect a wide variety of selection when they walk into a big-box retail store. They want to see their favorite brands and they expect them to be in stock any time they walk through the doors. As a result, brands have had to adapt their supply chains to meet these increasing demands.
Retailers live in a world of high demands and customer expectations. In order for brands to stay relevant in the market place, they need to constantly evolve and adapt to the challenges they face. The e-commerce boom and rise of the “digital generation present its own set of unique challenges. Here are the top challenges retailers face.
The 2018 holiday season was one for the record books. According to Mastercard Spending Pulse, brick-and-mortar spending increased 5% over 2017 reaching $850 billion in sales. Online shopping grew 19.1 percent over 2017 with Adobe Analytics reporting that US shoppers spent a whopping $110.5 billion between November 1 and December 19.